Plastic surgery and AI – why a light touch is essential

The saying goes, ‘You can either look old or look weird.’

Simon Cowell’s latest face seems to agree.

But I’m not sure it’s always true.

Recently I was shocked to learn a colleague was ten years older than I’d thought.  

When I jokingly asked her what brand of moisturiser she used, she replied:

‘My moisturiser is…BOTOX!’

I laughed a lot.

But it got me thinking – using AI for your writing is a lot like plastic surgery.

Too much of it makes you look weird.  Plastic. Inhuman. (And just like everyone else who’s used it.)

But an AI microdose on the other hand…could it be imperceptible yet transformative in skilled hands?

Could your writing still feel like you, but fresher?

Is the trick in understanding how and when to use it?  

(And when to leave it the hell alone before you turn into the Bride of Wildenstein or the Human Ken Doll.)

We’re helping sales, BD and marketing teams figure out how and when to use AI in their writing – so their emails, articles, reports and pitches don’t end up as inhuman as Simon Cowell’s new look, but also don’t take years to put together.

(Do drop me a line if you’d like to chat more about this.)

And I’m keen to hear: how are you using AI for your writing?  What do you think it’s great/rubbish at?  I’m all ears.