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About Us

You think email's old school. We will surprise you.

Like the Clark Kent of the business world, email beavers away in the background of your business. But you’re completely unaware of its superpowers...

 

We're here to help you to whip off email’s horn-rimmed spectacles. To release its glossy hair and reveal its true glory: the secret weapon you’ve always had but didn’t realise!

Leading organisations all over the world - from AstraZeneca and Accenture to Meta and The Wall Street Journal - trust us to help them boost their productivity, their relationships and their revenues. Can we help you too?

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Your Email Attraction Formula

We think ‘email etiquette’ died along with pagers, fax machines and double denim. It's time for a fresh new approach. We help your teams tap into the psychology and behavioural influence of words.   

After all, hybrid work is here to stay. They need to become the boss of their email if they want to get, and stay, ahead.

Devised by international email authority Kim Arnold, we’ve poured 25 years of marketing, behavioural science, psychology and copywriting know-how into our Email Attraction formula - the secret to writing emails that get results.

Not to mention all our experience of working in big, complex, messy organisations. And many hours dealing with prickly people, stressful situations and ‘Did you seriously just ask me that?’ requests.

 

The result? An unconventional and powerful cocktail of email influence and persuasion that jump-starts every part of your business. And it can be yours too.

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Simple, actionable tips to help you become more persuasive, influential and effective.  Doesn't that sound good?

The Team

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Kim Arnold - Founder

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Louise Laird

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Sarah Begley

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