About Us
For comms and content that grab people by the eyeballs and don't let go
Bad writing kills business. It bores clients. Baffles stakeholders. And makes employees shout expletives at their screens.
We're a small but mighty team of attention, influence and communication obsessives. We show you how to transform overlooked, dry, wordy comms and content into jet fuel for your business. All so you can win over clients, get more done and make more money.
Leading organisations all over the world - from AstraZeneca and Accenture to Meta and The Wall Street Journal - trust us to help them boost their productivity, their relationships and their revenues. Can we help you too?
Your new formula for success
We think ‘email etiquette’ died along with pagers, fax machines and double denim. It's time for a fresh new approach to communication. We help your teams tap into what makes people tick (and click).
Founded by international email and communication authority Kim Arnold, we’ve poured 25 years of marketing, behavioural science, psychology and copywriting know-how into our signature formula - the secret to writing that get results.
Not to mention all our experience of working in big, complex, messy organisations. And many hours dealing with prickly people, stressful situations and ‘Did you seriously just ask me that?’ requests.
The result? An unconventional and powerful cocktail of influence and persuasion that jump-starts every part of your business. And it can be yours too.
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