
Masterclass & Keynotes
"You’ve transformed the email culture of 250 EY professionals in an hour"
Director, EY
Tiny tweaks, total transformation
Right now, your emails probably send your clients into a coma and make your employees want to stick a fork in their eye.
Our high-energy, high-impact keynotes and masterclass programmes are loved by thousands of clients across the world, from Australia to the Arctic Circle. They're the shortcuts you need to stand out, win people over and get results.
We help your teams uncover the secrets of motivational psychology to become the most persuasive communicators possible - all from the comfort of their inbox.
Grounded in behavioural science and years of experience, our programmes are a heady mix of unconventional insights and practical takeaways your teams will love.

Who we help
From legal and finance to life sciences and tech, we work across a huge range of industries globally.
Whether we're working with your sales team or marketers, finance professionals or HR, all our programmes are tailored to your team so they're hooked from minute one.
Our recent programmes have helped clients to:
Turn their sales teams into client catnip (20% more meetings booked)
Transform their finance folks into collection champions (from hitting targets half the time to smashing them weekly)
Craft magnetic marketing emails with high conversion rates
Convert account managers into client whisperers
Save enough time and energy to power a small country
Clients
Where we start
Typically, we begin with an audit of your recent emails, so we all get to grips with the good, bad and ‘Oh good grief, what the hell were we thinking?’.
Together we choose one of our game-changing keynotes or masterclass programmes below (delivered in-person or virtually) to tackle your biggest problem areas.
(Or we might suggest you choose our In-Company Programme instead.)
"Our emails used to be more like essays, so people ignored them. Now, with our shorter, punchier emails, we get much faster replies. I’d recommend Email Attraction to any teams who struggle to get stakeholders’ attention – it’s a game-changer!"
Performance Improvement Manager, Network Rail
"My team can be a tough crowd (some of my own training for them has bombed!) but you engaged them brilliantly from start to finish. The content was absolutely on point!"
Director, Data Privacy, META
"We’ve run the numbers and we’re booking many more customer meetings since our masterclass. A fantastic result!"
National Sales Manager, Pfizer
What our clients say
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Simple, actionable tips to help you become more persuasive, influential and effective. Doesn't that sound good?

Masterclass programmes
Email Attraction
Our signature email writing programme uncovers the secrets of emails that engage, inspire and get results.
No more waffle, no more ‘just checking in’ and definitely no more ‘I hope this email finds you well’. Just sparky, pithy emails that win hearts, minds and more business.
Perfect for wooing both internal and external clients, you’ll learn how to cut through the noise and spur people into action.
Email Persuasion
Our advanced email writing programme builds on Email Attraction and goes deeper into the psychology of persuasion and influence.
Learn:
What makes people tick and click
How to build remote relationships
The secrets of getting people to (happily) do what you want
Great for client-facing teams, senior leaders and anyone who needs to win people over with their writing.

Keynotes
Our most popular keynotes include:
Why no-one reads your emails (and how the hell to fix it)
Get psyched! How to use the secrets of psychology for more persuasive emails
Your AI email warning: Don’t lose control of you