Masterclass & Keynotes
"You’ve transformed the email culture of 250 EY professionals in an hour"
Director, EY
Tiny tweaks, total transformation
Right now, your emails probably send your clients into a coma and make your employees want to stick a fork in their eye.
Our high-energy, high-impact keynotes and masterclass programmes are loved by thousands of clients, from Australia to the Arctic Circle. They're the shortcuts you need to stand out, win people over and get results.
We help your teams uncover the secrets of motivational psychology to become the most persuasive communicators possible.
Grounded in behavioural science and years of experience (and sometimes with a side of AI), our programmes are a heady mix of unconventional insights and practical takeaways your teams will love.
How we work together
Typically, we begin with an audit of your internal and/or external communications and content, so we all get to grips with the good, bad and ‘What the hell were we thinking?’
Together we choose one of our game-changing keynotes or masterclass programmes below (in-person or virtual) to tackle your biggest problem areas. Then we tailor it to your industry, your organisation and your needs (every team hits different, we get it.)
(Or we might suggest you choose our In-Company Programme instead.)
Programmes for everyone
Attention, Influence & Persuasion
How to make people sit up and listen
The psychology of attention and persuasion – decoded for your workplace
How to get people to (happily) do what you want
The mind-blowing science of influence and decision-making (and how to use it for good, not evil)
Email Attraction – get what you want every time you hit send
Our signature programme based on the award-winning best-selling book
How to win friends and email people
Turn clients, colleagues and stakeholders into your inbox BFF
Persuasive writing
How to say more with less
Cut the waffle. Amp up the impact.
Persuasive writing 101
Learn to write so things actually happen
Write with AI (without losing your voice)
AI can help. It can also ruin everything. We show you how get it right.
Team specific programmes
Sales & Marketing
Win more business from your inbox
Write emails that sell
Stand out, get heard
Leave the competition for dust with unignorable writing
What makes clients tick and click
The psychology of magnetic marketing content
Crafting copy that converts
Turn your marketing team into canny copywriters (with a splash of AI)
HR & Internal Comms
Power up your people comms
Write messages that get opened, not eye-rolled
Say it so it sticks
Influence stakeholders, colleagues and employees with your writing
Legal & Finance
How to make complex stuff compelling
Strip out the sludge, sharpen your point and get people to act
The buy-in effect
Sway stakeholders with more persuasive, influential communication
Law Firms
Client-winning communication
Emails, reports and advice your clients actually read (and act on)
From wordy to wow
Concise writing without losing substance
Programmes for everyone
Attention, Influence & Persuasion
How to make people sit up and listen
The psychology of attention and persuasion – decoded for your workplace
How to get people to (happily) do what you want
The mind-blowing science of influence and decision-making (and how to use it for good, not evil)
Email Attraction – get what you want every time you hit send
Our signature programme based on the award-winning best-selling book
How to win friends and email people
Turn clients, colleagues and stakeholders into your inbox BFF
Persuasive writing
How to say more with less
Cut the waffle. Amp up the impact.
Persuasive writing 101
Learn to write so things actually happen
Write with AI (without losing your voice)
AI can help. It can also ruin everything. We show you how get it right.
Team specific programmes
Sales & Marketing
Win more business from your inbox
Write emails that sell
Stand out, get heard
Leave the competition for dust with unignorable writing
What makes clients tick and click
The psychology of magnetic marketing content
Crafting copy that converts
Turn your marketing team into canny copywriters (with a splash of AI)
HR & Internal Comms
Power up your people comms
Write messages that get opened, not eye-rolled
Say it so it sticks
Influence stakeholders, colleagues and employees with your writing
Legal & Finance
How to make complex stuff compelling
Strip out the sludge, sharpen your point and get people to act
The buy-in effect
Sway stakeholders with more persuasive, influential communication
Law Firms
Client-winning communication
Emails, reports and advice your clients actually read (and act on)
From wordy to wow
Concise writing without losing substance
"Our emails used to be more like essays, so people ignored them. Now, with our shorter, punchier emails, we get much faster replies. I’d recommend Email Attraction to any teams who struggle to get stakeholders’ attention – it’s a game-changer!"
Performance Improvement Manager, Network Rail
"My team can be a tough crowd (some of my own training for them has bombed!) but you engaged them brilliantly from start to finish. The content was absolutely on point!"
Director, Data Privacy, META
"We’ve run the numbers and we’re booking many more customer meetings since our masterclass. A fantastic result!"
National Sales Manager, Pfizer
What our clients say
Clients
Who we help
Whether we're working with your sales team or marketers, finance professionals or HR, all our programmes are tailored to your team so they're hooked from minute one.
Our recent programmes have helped clients to:
Turn their sales teams into client catnip (20% more meetings booked)
Transform their finance folks into collection champions (from hitting targets half the time to smashing them weekly)
Craft magnetic marketing content with high conversion rates
Convert account managers into client whisperers
Save enough time and energy to power a small country
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